ACI-NA Recognizes Winners of 2013 Excellence in Airport Marketing and Communications Contest

Vancouver International Airport receives overall highest honor

WASHINGTON—Airports Council International-North America (ACI-NA) today revealed the 27 airports that submitted winning entries in the 2013 ACI-NA Excellence in Marketing and Communications Contest.  For the second consecutive year, Vancouver International Airport is the recipient of the contest’s top honor, the Peggy G. Hereford Overall Award for Excellence.

The Peggy G. Hereford award is the contest’s top accolade, and it is regarded throughout the airport industry as the highest honor an airport can earn for marketing and communications excellence.  The award recognizes overall creativity in communicating the airport’s message, effectiveness in connecting with audiences, and the overall scope of the airport’s effort in marketing and public relations.

Vancouver garnered first place in five categories and received 10 awards total.

“ACI-NA congratulates the winners of the 2013 Excellence in Airport Marketing and Communications Contest, and we truly appreciate the quality of entries that we received across all categories this year,” said ACI-NA President Greg Principato. “Once again, the contest has proved to be an exceptionally competitive opportunity for airports across North America to present their latest and greatest ideas for marketing and communicating to many audiences, including financial stakeholders, airlines, concessionaires and the greater public.  The creativity and imagination exhibited by this year’s entries clearly demonstrate that airports continue to innovate how they share the message of their economic importance to the communities they serve.”

This year, 53 airports and airport authorities submitted 245 entries in categories ranging from printed materials such as annual reports and newsletters, to broadcast advertising and social media campaigns, to public relations and community outreach initiatives.  Each of the 20 categories was judged by communications and marketing professionals from the U.S. and Canada.

A founding member of the ACI-NA Marketing and Communications Committee, Peggy G. Hereford championed that the adventure and spirit of aviation imbue how airports told their stories to the world.  She served as the Public Affairs Director at Los Angeles International Airport, where she was the first woman to head the public relations department for a major U.S. airport, retiring in 1977.

Vancouver International Airport, the 2013 Peggy G. Hereford award winner, placed in the following 10 categories:

1st Place:        Annual Reports
1st Place:        Special Events
1st Place:        Television Advertising
1st Place:        Video and Film Productions
1st Place:        Community Outreach
2nd Place:       Creative Innovations - Technology
2nd Place:       Radio Advertising
3rd Place:        Aviation Education and Tour Programs
3rd Place:        Partnering with Carriers
3rd Place:        Unscheduled Communications/Breaking News

First awarded in 1990, the contest has become a focus for airport marketing and communications professionals to showcase their expertise.  Award winners were recognized at the 2013 Marketing and Communications Conference and JumpStart® Air Development Program in Atlanta.

Click here for a list of all 2013 winners.

About ACI-NA

Airports Council International-North America (ACI-NA) represents local, regional, and state governing bodies that own and operate commercial airports in the United States and Canada. ACI-NA member airports enplane more than 95 percent of the domestic and virtually all the international airline passenger and cargo traffic in North America.  Approximately 380 aviation-related businesses are also members of ACI-NA, providing goods and services to airports.  Collectively, U.S. airports employ more than 1.3 million people and account for $1.2 trillion in economic activity—or seven percent of the total U.S. workforce and eight percent of GDP.  Canadian airports support 405,000 jobs and contribute C$35 billion to Canada's GDP. Learn more at www.aci-na.org.