FOR IMMEDIATE RELEASE

 

ACI-NA Names Winners of
2008 Excellence in Marketing and Communications Contest

Highest Honor Goes to Edmonton International Airport


Washington, D.C. (August 8, 2008) — Airports Council International-North America (ACI-NA) announced that 31 airports are winners of its 2008 Excellence in Marketing and Communications Contest, with Edmonton International Airport receiving the top honor, the Peggy G. Hereford Overall Award for Excellence.

 

“ACI-NA congratulates the winners of the 2008 Excellence in Marketing and Communications Contest,” said ACI-NA President Greg Principato. “Each year, airports enter their best in the marketing and communications materials that serve their stakeholders, including the flying public, employees, tenants, and their airline partners.  The award-winning entries help to increase the visibility of airports throughout their communities and North America.”

 

This year, 62 airports and airport authorities submitted 300 entries in the contest, which encompasses categories that recognize work in marketing and public relations, and provides airports the opportunity to be honored for the quality of their work.  Awards are distributed in 20 categories ranging from brochures, advertising, marketing and public relations campaigns, newsletters, special events, video and film productions, to websites. Over an 8-day period, 39 communications and marketing professionals from the Washington, D.C.-area served as judges to review the entries submitted.

 

The Peggy G. Hereford award is widely recognized throughout the airport industry as the highest honor an airport can earn in the marketing and communications field.  The award recognizes creativity in illustrating the airport’s message, effectiveness in connecting with audiences, and the overall scope of the airport’s effort in marketing and public relations.  The award’s goal is to spotlight the commitment and dedication of the winning airport’s accomplishments in marketing and communications. 

The Peggy G. Hereford award winner, Edmonton International Airport, placed in five categories:  First Place: Annual Reports; First Place: Marketing Campaigns; First Place: Print Advertising- Color; First Place: Websites; and Third Place: Press Kits.

 

“Winning the Peggy G. Hereford Award Overall Award for Excellence is a great honor for Edmonton,” said Reg Milley, President and CEO, Edmonton International Airport.  “Edmonton is gratified to be recognized for our marketing and communications efforts during the past year. This award, coupled with our remarkable growth over the past four years, demonstrates EIA’s ascending importance in the North American market.”  

Airports also winning four awards this year included:  Metropolitan Washington Airports Authority, Port Authority of New York and New Jersey, and San Diego International Airports.

 

Since its inception in 1990, the contest has generated tremendous interest throughout the industry.  Award winners will be recognized at ACI World/North America Annual Conference & Exhibition in Boston, Mass., Sept. 24, 2008, during the Chairman’s Honors Luncheon. 

2008 Marketing & Communications Contest Winners

Winning Entries Listed by Airport


Aéroports de Montréal

  • 1st Place: Creative Innovations- Technology- Self-Service Check-in

  • 2nd Place: Marketing Campaigns- Recycling

 

Boston Logan International

  • 1st Place: Corporate Branding Campaigns- Logan Safe

  • 3rd Place: Print Advertisement- Black and White- Logan Express

  • 1st Place: Video and Film production- Operation Ready 2007 Training

 

Calgary International Airport

  • 1st Place: Brochures- Reflections

 

Chicago O’Hare and Midway International Airports

  • 1st Place: Public Relations Campaigns- Celebrate Chicago Music

 

Dallas/Fort Worth International Airport

  • 1st Place: Creative Innovations-Promotional Items- Live Well Guide

 

Denver International Airport

  • 3rd Place: Brochures- Navigate Brochure for Passengers

  • 1st Place: Newsletter- External- Fly Denver

 

Edmonton International Airport

  • 1st Place: Annual Reports

  • 3rd Place: Press Kits- General press kit

  • 1st Place: Marketing Campaigns- YEG, YES

  • 1st Place: Print Advertising- Color- YEG, YES

  • 1st Place: Websites http://www.flyeia.com/

 

Houston International Airport

  • 2nd Place: Press Kits- General press kit

  • 2nd Place: Print Advertising – Color- Grow

  • 3rd Place(tie): TV Advertising- Fly Houston

 

Huntsville International Airport

  • 3rd Place: Video and Film Production- Your Window to the World for 40 Years


Kansas City International

  • 1st Place: Television Advertising- Chimp Ad

  • 2nd Place: Special Events- KCI Cruise Night

 

(Knoxville) McGhee Tyson Airport

  • 3rd Place: Radio Advertising- Fly South for the Winter

  • 3rd Place(tie): TV advertising- Now Boarding

 

(Las Vegas) McCarran International Airport

  • 1st Place: Aviation Education and Tour Programs- 60th Anniversary

  • 2nd Place: Video & Film Production- Flight Path


Los Angeles International

  • 2nd Place: Newsletters- External- LAXpectations

  • 3rd Place: Marketing Campaigns- Fly Away Bus Service

  • 1st Place Print advertising- Black and White- Fly Away Bus Service


Metro Washington Airport Authority

  • 1st Place: Newsletters- Internal or Email- On Good Authority

  • 1st Place: Press Kits- Dulles Media Day

  • 1st Place: Partnering with Carriers- Honor Flight WWII Vets

  • 3rd Place: Special Events- Dulles Plane Pull


Miami International Airport

  • 1st Place: Customer Service Initiatives- Concierge

  • 2nd Place: Corporate Branding Campaigns- MIA’s Wings Wearable Art

  • 3rd Place: Creative Innovations-Technology- Miami Today


(Milwaukee) General Mitchell International Airport

  • 2nd Place: Special Events- Have a Ball With MKE Media Event


Mineta San Jose International

  • 2nd Place: Print Advertising- Black and White- Non-Stop Hot Spots


Minneapolis-St. Paul International Airport


Norfolk International Airport

  • 1st Place: Radio Advertising- Purple Grackle and Goose

  • 2nd Place: TV Advertising- Love Birds


Oakland International Airport

  • 3rd Place: Partnership with Carriers- Oakland Goes Hawaiian


Phoenix Sky Harbor International Airport

  • 3rd Place: Customer Service Initiatives- Friendly Campaign

  • 3rd Place: Creative Innovations- Promotion Items- Playing Cards


Port Authority of New Jersey and New York

  • 2nd Place: Annual Reports

  • 2nd Place:  Public Relations Campaigns- Teterboro Airport Industry Working Group

  • 2nd Place: Radio Advertising (LaGuardia)- Holiday Ad

  • 2nd Place: Websites (LaGuardia) www.ShopLaGuardia.com


Reno-Tahoe International Airport

  • 3rd Place(tie): Annual Reports

  • 3rd Place: Public Relations Campaigns- Airport and Baggage Check-in


Salt Lake City International Airport

  • 3rd Place: Newsletters- External- Elevations

  • 3rd Place: Print Advertising- Color- Memories Will Take Flight

 

San Antonio International Airport

  • 2nd Place: Brochures- Q and A , FAQ

 

San Diego County Regional Airport

  • 2nd Place Aviation Education and Tour Programs- Tarmac Tours

  • 2nd Place: Creative Innovations- Promotional Items- Activity Book

  • 2nd Place: Creative Innovations- Technology- Goodwill Ambassablog

  • 3rd Place: Newsletters- Internal or Email- e-JetStreams


Saskatoon John G. Diendenbaker International Airport

  • 3rd Place(tie): Annual Reports


Seattle- Tacoma International Airport

  • 2nd Place: Partnering with Carriers- Hainan Airlines Launch


Southwest Florida International Airport

  • 1st Place: Special Events- Aviation Day 2007

  • 2nd Place: Customer Service Initiatives- Going Somewhere

  • 3rd Place: Aviation Education and Tour Programs- History of Air Transportation of Lee County


Toronto Pearson International Airport

  • 3rd Place: Corporate Branding Campaigns- Fire Emergency Training

 

Vancouver International Airport

  • 2nd Place Newsletter- Internal or Email- Connections

 

About ACI-NA

Airports Council International - North America represents local, regional and state governing bodies that own and operate commercial airports in the United States and Canada. ACI-NA member airports enplane more than 95 percent of the domestic and virtually all the international airline passenger and cargo traffic in North America.  Nearly 400 aviation-related businesses are also members of the association, which is the largest of the five worldwide regions of Airports Council International.

CONTACT:

Eileen Denne, ACI-NA, edenne@aci-na.org, (202) 293-4537

Victoria Houghton, ACI-NA, vhoughton@aci-na.org (202) 861-8080