Hints & Tips

Below are some tips and suggestions on the elements that make up a winning entry!

  • Title Page – Include title page in your PPT submission for each program/concept.
    Airport Award: Name of Airport, Section of Airport under Consideration, Airport Logo & Category Name.
    Concept/Company Award: Name of Concessions Concept, Name of Company Operating Concept, Airport where the Concept is located & Company Name.
  • Photographs – Spend money on taking professional photographs or making sure you have a good photographer on staff to accompany the entries. Judges don't want to see staged photos of staff/employees/travelers at concessions. Focus on interior and exterior shots and also on product pictures. Skip the “blurred” shots - shots of people using really slow camera shutter speeds.
  • Terminal Maps and Floor Plans – Include them in the PPT. Have a detailed map, with arrows to see where the concessions are in the terminal.
  • Sell the concept –  Sell your theme and concession experience. 
  • Highlight your best concepts – Seems like a no-brainer, don’t hide your best concepts.
  • Make sure you’re in the right category – Visit our website for the list of past winners, which will give you great guidance.
  • Show us the money – Preferably with graphics in the PPT presentation! Use easy-to-read charts and graphs that back-up the financial numbers used in the submissions.  Make sure your  numbers add up for the individual concept or entire concessions program
  • Don't submit multiple entries of the same concept – Pick one or two you think are the best in your group and go from there.
  • Be clear – Use arrows, diagrams, and clear graphical tools to bolster your PPT presentation.  Some entries last year had excellent “before and after” images which were greatly appreciated.
  • Look at previous winners for clues – ACI-NA has the list of past winners on its web site.  You could help your presentations a great deal by contacting past winners and asking to see what they did.
  • Show a diversity of stores  – Don’t focus on certain concepts and seemingly ignore other ones.
  • Work with your airport or concessionaire partners on your presentation – Can be improved greatly if you run it past your landlord airport or your concession tenant, as applicable.
  • Cut the logo slides – Don’t take up a whole slide with a bunch of logos.  Replace them with actual photos of the concept.
  • Have someone independent actually look at your submission – Its  amazing how a fresh eye of someone that didn’t help put the presentation together could help make it better.  And run it by your marketing department too.
  • Use Videos – If available, judges are able to visualize the program/concept. You can provide us a YouTube or similar web link, to facilitate your entry's review and consideration.