Community Outreach: 3rd Place

TEAM YYC Shave for the Brave Challenge

Calgary International Airport

Airport Entry Form

In March 2012, the Calgary International Airport community (Team YYC) participated in Young Adult Cancer Canada’s (YACC) “Shave for the Brave”, a one-day fundraising event in which employees pledge to cut their hair or shave their head to raise money in support of young adults with cancer. Team YYC was encouraged to get involved in a friendly competition between airport partners for highest company participation, most donations raised by a team and an individual, and the longest hair cut or shaved.

To engage the airport community, we featured news articles on the Team YYC website and in our enewsletter. We also sent emails to our partners, made announcements at our partner meetings and distributed posters for our airport partners’ lunchrooms. To celebrate the initiative with the public, we invited the media to attend and connect on Facebook and Twitter.

 

Project Goals: 

Our goal was to generate awareness so that community members would participate by donating to their colleagues, by shaving their head or cutting a minimum of 10 inches of hair. Our target was to have least 25 participants from various airport partner organizations and raise $10,000.

Production: 

Prior to the event, employees were encouraged to register, collect and pledge donations using YACC’s online donation tool. In preparation for the event, we designed Team YYC stylist capes (for the four volunteer stylists who were shaving heads) from TALBOT Marketing. All event signage with the exception of the event banner (owned by YACC) was created internally.

The two-hour event took place on the Departures Level in a public space to attract passengers and encourage their participation. We hired a technician for the setup and teardown of our in-house A/V equipment, as well as B&L Porter Services for the delivery and pick-up of the A/V equipment, signage, etc. We coordinated a live remote shave from Las Vegas (for a Team YYC member who was away, but wished to participate) with Convergint Technologies who donated their time and equipment.

YACC also provided an on-site donation collection process, and arranged for the hairstylists to volunteer their time. Each participant was also provided with a toque from YACC and from TEAM YYC. HMSHost donated refreshments and a free lunch to Montana’s Cookhouse Saloon for anyone who shaved their head or cut more than 10 inches of hair.

We also offered prizes for those in the winning categories which included two iPads and an iPod Nano, donated by The Calgary Airport Authority. Our airport partners donated a gift certificate to the North 51 Steakhouse at the Delta Calgary Aiport, a two-night stay at the Delta Calgary Airport Hotel with a luxury car rental from Hertz, a trip-for-two anywhere WestJet flies, and an iPod touch (donated by Air Canada).

Evaluation: 

As a result of our communication efforts, we had over 40 participants representing partners such as Air Canada, Canadian Corps of Commissionaires, Delta Calgary Airport Hotel, HMSHost, The Calgary Airport Authority and WestJet. Seven of those brave individuals spontaneously shaved their heads or cut their hair on the spot! A passenger, Doug Nicholas, President & CEO of Hard Dollar, who learned what was happening, also decided to shave his head before his flight and donated a generous $3,000!

Prizes valued at $3,430 were donated by many our partners who also came together to assist us on the day of the event, offering their services and volunteering their time. In total, we raised of $29,174 – winning first place in the office- fundraising challenge across Canada.

We received media coverage from GlobalTV, a major television news channel in Calgary, as well as a local radio station, 660 News.

Budget: 

A total of $2,520 was spent on our Shave for the Brave event.

This included:

- Two iPads and one iPod Nano for $1,600
- Four Team YYC stylist capes ordered by Talbot Marketing for $200
- Pipe and drape ordered from QSD Event Services for $420
- In-house A/V equipment setup by a technician for $250
- Porter services supplied by B&L Porter Services for $50

The Manager of Service Quality Assurance and Corporate Communications Coordinator spent three months communicating and planning for the event. In addition, the stylists volunteered five hours of their time to set-up and then shave heads for the event. Seven airport staff members also volunteered a combined 14 hours to help with registration, event set-up requirements, take photographs and more. A professional photographer volunteered his time to take before and after shots of participants; he spent approximately four hours on-site and numerous hours afterward to photoshop images and to create copies for each company. Convergint Technologies also donated several hours on the days leading up to the event in order to test wifi capabilities for the live-remote and on the day of the event to ensure everything ran smoothly.

Entry Files:

application/pdf icon Shave for the Brave Poster

application/pdf icon Invitation to participate

image/jpeg icon Before and After - Antonella

image/jpeg icon Before and After - Doug Nicholas(Passenger)

image/jpeg icon Before and After - Genevieve