Brownsville/South Padre Island International Airport

 

Economic Impact of Adding an Additional Flight to Service
to Brownsville/South Padre Island International Airport

Author: School of Business, The University of Texas as Brownsville and Texas Southmost College

Date: May 2008

Why the Study

We hoped to use the study to convince the City Manager and Finance Director to allow us to travel to meet with airlines about serving BRO.  They view such trips as expensive vacations, not work.  We also used it as a justification to market the airport.

Primary end-users: City Manager, Finance Director, Airport Advisory Board, City Commission, Economic Development Councils

The entire catchment area was the target audience in hopes they will support the effort to recruit more air service for BRO

It has now been three years since this report and it has not been updated.

The airport did not have a budget for the study

The airport provided printing, graphics, photos for the final report.

 

Communications Strategy

Message: The Airport is an economic engine that creates jobs, generates sales tax revenue and impacts the region’s economy in a positive way.

Presentations were made to Rotary and other service club meetings, City Commission, Airport Advisory Board meetings. The message was the same with each group.

Success was mixed:  The City’s Finance Director rejects the study in total.  Others find in credible and enlightening.

We are allowed to travel to meet with airlines and to market the airport although the marketing budget is 14 percent of what our competing airports spend..

There wasn’t a budget to share the finding with the community.

The study is not posted on the airport’s website

Attachments:  The study

Information submitted by

Michael D. Jones
Business Development
Brownsville South Padre Island International Airport
700 Amelia Earhart Drive