Air Service Working Group Update

The Marketing and Air Service Working Group of the ACI-NA Marketing and Communications Committee is in the midst of planning two events: the January Air Service Data and Planning Seminar and the JumpStart portion of the June Marketing and Communications Conference.

The Jan. 22-24 seminar in Long Beach is the fourth Air Service Data and Planning Seminar organized by the working group. For the second time, several of the data classes will be offered as either fundamental or advance sessions. The evaluations of the 2010 seminar in Las Vegas urged that the dual sessions again be included on the 2012 agenda. In all there will be six data sessions, including a new one devoted to alternative sources, such as parking lot surveys, local casino traffic and tourism stats.

The agenda includes six roundtables with two devoted to learning the secrets of airline route planning. Representatives of Southwest and Virgin America will be one panel focused on what airlines are looking for in a JumpStart presentation. A second panel, composed of recent ex-airline planers, is designed to provide behind-the-scenes insights on the airline decision-making process.

While the speakers are set for most of the sessions, the planners are still looking for airports or their consultants – both U.S. and Canadian – willing to frankly discuss their incentive programs.

A new element this year is a session to be decided by the participants. Those who register by Jan. 6 will receive a ballot to select the topic for the final roundtable session. A discounted registration fee and hotel rate are available until Dec. 30.

The working group has also begun the airline recruitment for the 2012 JumpStart Air Service Development Program which will be in Sacramento on June 6-7. In addition to the traditional network and low-cost carriers that are being recruited, the group will also be inviting charter operators. Delta Air Lines is the first to commit to JumpStart 2012. The JumpStart match-making site will be activated in January for both airport and airlines to register their meeting wish lists.

Contact ACI-NA’s Tom Smith for more information.