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2015 ACI-NA Concessions Benchmarking Summary Presentation
The 2015 ACI-NA Concessions Benchmarking Survey results readily show that airports continue to creatively reinvent their concessions programs to improve the travel experience and explore new revenue streams. The survey incorporates data on concession revenue from 80 airports, reflecting 84 percent of passenger traffic in the United States and 73 percent of traffic in Canada.
Ingrid Hairston, Director of Business Development from Raleigh-Durham Airport Authority, and Amy Snyder, Property and Contract Administrator from Boise Airport, presented the findings at the 2016 ACI-NA Business of Airports Conference. The survey was broken into three sections: General Information; Food & Beverage; and Duty Free, News, Gift and Specialty Retail.
Passengers spent an average of $3.45 on news, gift and specialty retail and $6.30 on food and beverage per enplanement in 2014, compared to $3.41 and $5.68 respectively in 2013. With competition increasing for air travelers’ dollars, airports are embracing local culture to set their concessions apart from the crowd. More than half of survey respondents’ retail and dining options are of an airport-specific or local/regional brand.
More airports also went mobile in 2014: 78 percent have a smartphone app or a mobile friendly website, up from 11 percent in 2013. Mobile devices are proving to be an essential platform for promoting concessions: 75 percent of airports reported that they share special concessions offers and information with passengers via their mobile devices. Meanwhile, more than 80 percent of participating airports monitor their concessions programs and customer satisfaction via social media.
Airport data reported to the FAA showed that total revenue from terminal concessions (food, beverage, retail and services) was $1.8 billion in 2014. Revenue from food and beverage programs at U.S. airports represented 36 percent of the total 2014 terminal concessions revenue; retail represented 40 percent.
The 2015 ACI-NA Airport Concessions Benchmarking Survey presents a comprehensive overview of the data and trends shaping the cornerstone of airports’ non-aeronautical revenue. Among the survey’s other findings:
- 62 percent of responding airports have automated retail units, which produce an average gross sales per unit of more than $90,000. These units provide immediate access to a vast array of products—from electronics to cosmetics to apparel—and can be found in nearly all large hubs and most medium airports.
- One area of large growth is the mobile temporary kiosks, which increased about 30 percent over the previous survey. Airports’ carts and kiosks programs provide small businesses the opportunity to have an increased presence in concession programs as well as enable airports to cater to ever-evolving market trends and demands.
The raw excel database is only available to participating airports and each airport should have already received the raw responses. If your airport participated in this year’s survey and would like to receive the raw data, please email Aneil Patel.
For more information about the concessions benchmarking survey, please contact Aneil Patel.