2014 Media Relations Seminar

Jan. 29-31, Albuquerque



Final on-site agenda


Blog coverage:

Centerlines Blog - Lessons Learned from Airport Crises

Other coverage:

Facebook photo album


Lessons Learned From the LAX Shooting
It took just minutes for a gunman to target, shoot and kill a TSA Officer and injure several others inside an LAX terminal on Nov. 1, but his actions disrupted one of the world’s busiest airports and the nation’s air transportation system for more than 24 hours.  Since this tragic incident, Los Angeles World Airports has put its communication response efforts, in particular the use of social media during a crisis, under a microscope to identify what went right and where it can improve.  While no amount of training can prepare airport employees and first responders for every situation during an emergency, the shooting incident in Terminal 3, like every incident that disrupts airport operations, provides an opportunity for lessons learned.

Moderator: Emily Richard, Vice President, Strategic Communications and External Affairs,
                    Nashville International Airport

Presenter: Mary Grady, Managing Director Media and Public Affairs,
                   Los Angeles International Airport

Handling Diversions and Resulting Media Requests
Events such as the LAX shooting and last summer’s Asiana accident at San Francisco International Airport resulted in many diversions of flights to both nearby and far-afield airports.  Hear how Bay Area and West Coast airports handled their own media challenges that arose from diversions caused by the Asiana accident, and how media attention from diversions is a surprisingly common occurrence at airports across North America.

Moderator: Krista Kealey, Vice President, Communications and Public Affairs,
                    Ottawa International Airport

Presenters: Rosemary Barnes, Public Information Manager,
                      Mineta San Jose International Airport

                     Mary Grady, Managing Director Media and Public Affairs,
                     Los Angeles International Airport
                     Perry Cooper, Airport Media and Public Affairs Manager,
                     Seattle-Tacoma International Airport


Asiana Accident: SFO Shares Its Story
Learn first-hand how San Francisco International Airport navigated a complex, hyper-connected media environment in response to the July Asiana Airlines accident.

Moderator: Jeff Lea, Public Information Manager,
                    Lambert-St. Louis International Airport

Presenter: Doug Yakel, Public Information Officer,
                    San Francisco International Airport (this will not be posted)

Gaining Better Traction with Local News Outlets
Your airport always has a story to tell, but how to get the attention of your local media outlets?  This session will explore how to better ensure coverage by local television, print and online media, including how is a reporter’s day typically structured, and what type of information is most likely to grab an assignment editor’s attention. (no presentations)

Moderator: Brent McHenry, Marketing and Communications Director,
          Dane County Regional Airport (Madison, Wisc.)

Presenters: Daniel Jiron, Public Relations and Marketing Manager,
          Albuquerque International Sunport

                     Charlie Moore, City Editor, Albuquerque Journal

                     Tim Maestas, Executive Producer, KRQE News 13

The Value of Social Media at Airports for Customer Engagement
Get a sneak peak of a soon-to-be published ACRP case study on the best practices of 14 airports with standout social media programs.  And learn what the Mayo Clinic, Staples Center and Mall of America can teach an airport. Come away with a toolkit with suggestions on monitoring your social media effectiveness, staffing and strategizing a social media campaign. This report will not be published until the fall.

Moderator: Patrick Hogan, Director of Public Affairs and Marketing,
                    Minneapolis-St. Paul International Airport

Presenter: Linda Perry, Director, LeighFisher

Airport/Film Crew Relationships
During the past few years, Albuquerque and other cities have become hotbeds for film and television production.  Hear how airports have worked with production crews and successfully navigated the various logistics involved.

Moderator: Daniel Jiron, Public Relations and Marketing Manager,
          Albuquerque International Sunport

Presenters: Kama Simonds, Public Information Officer,
                     Portland International Airport

                     Greg Chin, Communications Director, Miami International Airport

                     Reese McCranie, Director of Communications,
                     Hartsfield-Jackson Atlanta International Airport

                      S. Todd Christensen,
                      N.M.-based Location Manager/Scout

Crisis Planning: Being as Ready as You Can Be
As airport staffs have shared already, communicating in a crisis is a high-stakes endeavor. That’s why it’s critical to have your crisis team and plan ready well before a major event.  Learn what you can put in place now to help guide your team successfully through a crisis situation.

Moderator: Richard Walsh, Media Relations Manager, Logan International Airpor

Presenter: Ed Stewart, Senior Vice President, FleishmanHillard

FRIDAY, Jan. 31 

Committee Report: Get involved in the Airport for the Future campaign

Presenter: Myrna White, Director, Marketing and Stakeholder Engagement,
                   Hartsfield-Jackson Atlanta International Airport

Managing Media Relations Throughout Construction/Capital Improvement Projects
Airport construction and capital improvement projects are complex and multi-year initiatives that involve several stakeholders.  How do you make sure that all parties involved stay on the same message?  What can you do to maintain community excitement about your project?  And who are the right people to get involved to help your airport get the word out and the public buy-in?

Moderator:  Richard Walsh, Media Relations Manager, Logan International Airport

Presenters: Julie Rodriguez, Public Information Manager,
                      Sky Harbor International Airport

                     Jody Moseley, Director, Corporate Communications and Marketing,
                     Calgary International Airport                   

                     Diana Lucero, Director of Marketing and Public Relations,
                     San Diego International Airport
Hot Topics Roundtable Discussion
Join your colleagues for a lively and informative conversation on the latest communications issues and trends—anything from dealing with investigative reporters to the recent holiday travel rush to ongoing public-relations initiatives—in play at airports across North America. (no presentations)

Moderator: Carolyn Fennell, Director, Public Affairs, Orlando International Airport