Marketing and Communications Committee News
March 2008- Communications Contest Call for Entries Now Available
The “Excellence in Airport Marketing & Communications Contest” honors airport professionals that offer expertise and talent in a variety of categories including web site design, annual reports, newsletters, advertising campaigns, special event planning and more.
A major component of the contest is the judges’ selection of the recipient of the Peggy G. Hereford Excellence in Communications Award. This award symbolizes overall achievement in an airport’s marketing and public relations programs, honoring the creativity and effectiveness of the airport’s staff.
Entries are due by no later than Friday, June 27, 2008. Download an entry form here (PDF).
February 2008 - Get Ready for National
Transportation Week
National Transportation week will be held May 11-18, 2008. This is a wonderful opportunity for the transportation community to join together in observance of the importantace the industry has on the entire nation, providing economic stimulus to the world’s strongest economy and sustaining troops around the world. Formed in 1953 to promote awareness of transportation releated careers to students, National Transportation week continues to promote youth awareness today. In addition to a comprehensive set of events nationwide and particularly in Detroit, National Transportation week also hosts the National Poster Contest for fifth-grade students. Last year, more than 300 schools submitted entries, making it the largest contest to date. The purpose of the contest is to raise awareness of the importance of transportation for fifth-grade students around the country in a creative way. This year's contest will be administered by the Engineering Society of Detroit (ESD). The ESD is one of the largest and oldest multi-disciplinary engineering societies in the country and represents a multitude of industries and professions within the transportation field. The organization also has a history of coordinating educational events targeted toward youth.
View the National Transportation Week website
November 2007 – TSA Offers SimpliFly to Airport Public Affairs Staff
For the holiday travel season and beyond TSA is rolling out a campaign called SimpliFLY, designed to educate travelers about expeditiously navigating the security checkpoint. TSA has developed and designed collateral materials that include stanchion signs, a quirky public service announcement (PSA) video, and print ads.
TSA is partnering with several airlines to help promote SimpliFLY and to educate passengers. They are supplying print ads: full-page and quarter-page, and have a 60-second PSA that could be played at the checkpoints and on airports Web sites.
TSA has created a SimpliFLY collateral materials Web page where all the ads, signage, logos and Web-ready videos can be found. Please click here to download any of the materials.
TSA can ship DVD copies of the video in an auto-play, looping version for checkpoints. To receive DVD copies, please contact TSA’s Sterling Payne (sterling.payne@dhs.gov) at TSA or call 571-227-2058 and provide a contact name and shipping address.
September 2007- Committee Reviews Participation Plan; Outlines 2008 Conferences
The Marketing and Communications Steering Group met on Sunday, September 30 in Kansas City, MO. Agenda items included:
- Hot Issues at Your Airport (all participants)
- Sustainability Working Group Report by Michael Conway, Detroit
- Government Affairs Update by ACI-NA Executive VP Debby McElroy
- 2007 Communications and Marketing Programs Update by Eileen Denne
- ACI World Report by Director of Communications Nancy Gautier
- ACRP Research Opportunities by Mike Salamone, Natl Academy of Sciences
- Planning for 2008 Air Service & Data Planning Seminar, New Orleans
- Planning for 2008 Media Relations Seminar, Dallas
- Planning for 2008 MarComm Conference and JumpStart, Pittsburgh
- Committee guidelines update by John Korenic
- Committee Recognition by ACI-NA staff