Marketing and Communications Committee Projects

 

 

2008 Marketing and Communications Committee Goals and Objectives

  • Plan successful Media Relations and Crisis Communications Seminar in April.
  • Continue to enhance the Marketing and Communications Conference and Jumpstart® Air Service Development Program as the premier forums for airport communications and marketing professionals.
  • Facilitate networking and the sharing of best practices through the ACI-NA Communications and Marketing contest.
  • Continue to help raise the profile and value among airport executives of the marketing, public relations, media relations, customer service and air service job functions at airports.


Please contact Eileen Denne (edenne@aci-na.org) or by phone at (202) 293-4537 if you are interested in the committee projects.

 

Working Group:  Marketing and Air Service Development

Working Group Lead(s):

Lucinda Harshman

Director, Air Service Development

Allegheny County Airport Authority

Pittsburgh International Airport

lharshman@pitairport.com 


Justin Meyer

Manager of Air Service Development

Kansas City Aviation Department

Justin_meyer@kcmo.org

 

Tom Smith

Staff Liaison

Director, Communications and Marketing

tsmith@aci-na.org

2008 Working Group Goals and Objectives

  • Discuss current trends/issues/ideas for attaining and retaining air service
  • Share experiences related to air service development in today’s environment
  • Receive targeted communication from ACI-NA that is particularly relevant to airport professionals working in the marketing and air service development area of their airports.

 

Working Group: Media Relations


Working Group Leads:

Terri-Ann Betancourt

Assistant Director, Aviation Public Affairs

Seattle-Tacoma International Airport

betancourt.t@portseattle.org


Richard Walsh

Media Relations Manager

Massachusetts Port Authority

rwalsh@massport.com


Megan Miller

Staff Liaison

Manager, Communications and Marketing

mmiller@aci-na.org

2008 Working Group Goals and Objectives

  • Create and encourage messaging that supports the actions, values and issues of the airport community
  • Coordinate messaging across airports that ensures a consistent voice for airports
  • Develop programs to encourage well-rounded media coverage of airports
  • Facilitate access and cooperation of public information programs among aviation groups, federal agencies, and corporate entities

 

Working Group:  Customer Service and Aviation Education


Working Group Lead(s):

 

Joanne Paternoster
Chief Customer Experience Officer
Gateway Group One
jpaternoster@gatewaygroupone.com

 

Eileen Denne

Staff Liaison
Senior Vice President, Communications and Marketing
edenne@aci-na.org 

2008 Working Group Goals and Objectives

  • Share solutions to customer service issues that may be common across airports
  • Discuss current trends/issues/ideas for enhancing airport customer service
  • Share success and discuss issues surrounding airport aviation education programs
  • Receive targeted communication from ACI-NA that is particularly relevant to airport professionals working in the customer service/aviation education area of their airports.

 

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