Marketing and Communications Committee Projects

 

 

2010 Marketing and Communications Committee Goals and Objectives

  • Plan successful Media Relations & Crisis Communications Seminar and Air Service Development Seminar both to be held in January.
  • Plan successful Marketing and Communications Conference and Jumpstart®
    Air Service Development Program in June.
  • Continue to enhance the Marketing and Communications Conference and Jumpstart® Air Service Development Program as the premier forums for airport communications and marketing professionals.
  • Facilitate networking and the sharing of best practices through the ACI-NA Communications and Marketing contest.
  • Continue to help raise the profile and value among airport executives of the marketing, public relations, media relations, customer service and air service job functions at airports.


Please contact Sheila Owens (sowens@aci-na.org) or by phone at (202) 861-48098 if you are interested in the committee projects.

 

Working Group:  Marketing and Air Service Development

Working Group Lead(s):

Lucinda Harshman
Director, Air Service Development
Allegheny County Airport Authority
Pittsburgh International Airport
lharshman@pitairport.com 

Justin Meyer
Manager of Air Service Development
Kansas City Aviation Department
Justin_meyer@kcmo.org

Tom Smith
Staff Liaison
Director, Communications and Marketing
tsmith@aci-na.org

2010 Working Group Goals and Objectives

  • Discuss current trends/issues/ideas for attaining and retaining air service
  • Share experiences related to air service development in today’s environment
  • Receive targeted communication from ACI-NA that is particularly relevant to airport professionals working in the marketing and air service development area of their airports.

 

Working Group: Media Relations


Working Group Leads:
Terri-Ann Betancourt
Assistant Director, Aviation Public Affairs
Seattle-Tacoma International Airport
betancourt.t@portseattle.org

Richard Walsh
Media Relations Manager
Massachusetts Port Authority
rwalsh@massport.com

Victoria Houghton
Staff Liaison
Senior Manager, Communications and Marketing
vhoughton@aci-na.org

2010 Working Group Goals and Objectives

  • Create and encourage messaging that supports the actions, values and issues of the airport community
  • Coordinate messaging across airports that ensures a consistent voice for airports
  • Develop programs to encourage well-rounded media coverage of airports
  • Facilitate access and cooperation of public information programs among aviation groups, federal agencies, and corporate entities.

 

Working Group:  Customer Service and Aviation Education


Working Group Lead(s):
Joanne Paternoster
Chief Customer Experience Officer
Gateway Group One
jpaternoster@gatewaygroupone.com

Dickie Davis
Division Director, Terminal Operations
Miami-Dade Aviation Department
ddavis@miami-airport.com 

Victoria Houghton
Staff Liaison
Senior Manager, Communications and Marketing
vhoughton@aci-na.org

2010 Working Group Goals and Objectives

  • Share solutions to customer service issues that may be common across airports
  • Discuss current trends/issues/ideas for enhancing airport customer service
  • Share success and discuss issues surrounding airport aviation education programs
  • Receive targeted communication from ACI-NA that is particularly relevant to airport professionals working in the customer service/aviation education area of their airports.