by Maureen Riley
Salt Lake City Department of Airports
More than 20 million people travel through Salt Lake City International Airport each year. For many of our passengers, the airport plays a big part in their imaginations. From first-time fliers to the most well-versed aviation geeks, airports have an instantaneous appeal. They represent both anticipation and completion, where travelers head off into the world and return home. Airports are also complex and fascinating communities in their own right, as our employees work to ensure safe and secure operations each day.
Earlier this month, SLC joined nearly 20 airports from across the U.S. and Canada in the inaugural series of the North American Airport Trading Cards. The idea for the cards initially had been that of a collectible. Like many of our fellow Airports Council International-North America (ACI-NA) members, SLC routinely gets requests from airport enthusiasts for memorabilia branded with our three-letter International Air Transport Association (IATA) code. But as SLC’s card started to take shape, another possibility emerged.
As the first vice chair of ACI-NA, I represent the interests of not only my own airport, but those of our full membership. ACI-NA is well-known as the “Voice of Airports” in Washington, D.C., and Ottawa, but sometimes it can be a challenge to have airports stick in the minds of lawmakers. The new trading cards series helps us do exactly that.
On the back of SLC’s card, you’ll notice some fun facts, such as how we were the gateway to the 2002 Winter Olympic Games, and that we’re within an hour’s drive to 11 ski resorts. We also offer more than 650 daily arrivals and departures to nearly 90 non-stop destinations. But did you also know that we’re in midst of a $1.8 billion terminal redevelopment program that will be completed in 2022?
It’s this last fact that makes SLC’s trading card more than a keepsake—it transforms it into an advocacy tool. Capital improvement projects, like our terminal redevelopment, might not easily capture the public’s imagination. But when it reads like a batting average, infrastructure investment becomes an all-star stat for a world-class airport.
The next time you’re flying through SLC, stop by an airport information desk to start (or complete) your trading card collection.