What Happened in Vegas
Last week, roughly 60 airport media relations and public affairs professionals attended the 2010 ACI-NA Media Relations & Crisis Communications Seminar in Las Vegas, to discuss the challenges and opportunities in investing in social media outlets, and to share best practices in media relations and crisis communications.
Attendees spent most of Thursday discussing the merits and [...]
Airports are Socially Savvy
The Digital Age is here, and airports are on board. From blogs, to Facebook, to Twitter, to YouTube, social media outlets are all new ways in which airports are attempting to connect with their audiences.
According to a recent ACI-NA survey on social media efforts at airports, more than 2/3 of airport respondents (64.2%) have a [...]
DHS, CDC, TSA Promote Travel Tips for a Safe, Secure and Healthy Holiday Travel Season
Travelers can help ensure a safe and secure holiday travel season by following simple tips to keep passenger traffic moving safely and smoothly through our nation’s airports and seaports, Department of Homeland Security Secretary Janet Napolitano told attendees at a media briefing today.
Simple steps such as wearing the right shoes, having your ID ready, and [...]
Effective but Underutilized Tactics: Part 2
Continuing coverage from the ACI-NA session, “Reputation Brand Management.”
When Christopher Baum took on the role of senior vice president of sales and Marketing for the Detroit Metro Convention and Visitors Bureau, he had his work cut out for him. First, he assessed the perception of the city among different age groups. To young 21- to [...]
Effective but Underutilized Tactics
Tim Smith, Director of Marketing for American Airlines, really hit the mark with his presentation today on Reputation Management. There are so many new ways to engage the media and your customers, and indeed, there are some great new tools out there: Twitter, Facebook, blogs, etc. However, Smith reminded conference attendees not to forget about traditional [...]