All posts in category Marketing Communication

Translating Airport Needs for the Public

By Tom Smith As airports continue an effort to educate Congress to secure billions to fund a backlog of capital projects, two words of advice – localize and personalize. Messaging efforts on the Hill are lost when the focus is on the large numbers. Audiences’ attention span wanes and eyeballs begin to glaze over. The […]

Tips for Airport’s Airline Recruiters

By Tom Smith Former airline route planners kicked off the first day of the ACI-NA Air Service Data Seminar in Albuquerque with some “horror stories” from their JumpStart days and provided some tips on how to better pitch their communities to airlines. Presentation mistakes Greg Atkin, a consultant with Sixel Consulting Group, formerly with US […]

Airports for the Future

By Elias Rassi Wednesday morning at ACI-NA’s 2013 Marketing and Communications Conference featured one of the most popular and inspirational sessions from Coca-Cola’s Chief Marketing Officer Joe Tripodi. This blog isn’t about Tripodi’s presentation; however, I would be remiss if I didn’t mention what it meant to the staff and guests to hear him speak. […]

There is a TV unit outside . . .

By Caroline O’Reilly Wednesday afternoon’s twin sessions of the Practical PR Forum and Media Training with CNN offered conference attendees a veritable boot camp of all things communications, but particularly those on-the-spot, spur-of-the-moment situations that every airport media contact inevitably confronts.  Both sessions boasted a strong mix of panelists and audience members engaged in dynamic […]

Coca-Cola’s Take on Staying Relevant

By Christine Cusatis, Centerlines editor It has been 127 years since Coca-Cola was introduced in 1886, and, according to Joe Tripodi, the company’s Chief Marketing and Commercial Officer, the current challenge is how to stay “familiar and fresh.” Tripodi, formerly a chief architect for Mastercard’s notorious “Priceless” campaign, shared six tips on Wednesday to the […]

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