All posts in category Marketing Communication

Airport Trading Cards: A Mint-Condition Marketing Opportunity

by Maureen Riley Executive Director Salt Lake City Department of Airports More than 20 million people travel through Salt Lake City International Airport each year. For many of our passengers, the airport plays a big part in their imaginations. From first-time fliers to the most well-versed aviation geeks, airports have an instantaneous appeal. They represent […]

Translating Airport Needs for the Public

By Tom Smith As airports continue an effort to educate Congress to secure billions to fund a backlog of capital projects, two words of advice – localize and personalize. Messaging efforts on the Hill are lost when the focus is on the large numbers. Audiences’ attention span wanes and eyeballs begin to glaze over. The […]

Tips for Airport’s Airline Recruiters

By Tom Smith Former airline route planners kicked off the first day of the ACI-NA Air Service Data Seminar in Albuquerque with some “horror stories” from their JumpStart days and provided some tips on how to better pitch their communities to airlines. Presentation mistakes Greg Atkin, a consultant with Sixel Consulting Group, formerly with US […]

Airports for the Future

By Elias Rassi Wednesday morning at ACI-NA’s 2013 Marketing and Communications Conference featured one of the most popular and inspirational sessions from Coca-Cola’s Chief Marketing Officer Joe Tripodi. This blog isn’t about Tripodi’s presentation; however, I would be remiss if I didn’t mention what it meant to the staff and guests to hear him speak. […]

There is a TV unit outside . . .

By Caroline O’Reilly Wednesday afternoon’s twin sessions of the Practical PR Forum and Media Training with CNN offered conference attendees a veritable boot camp of all things communications, but particularly those on-the-spot, spur-of-the-moment situations that every airport media contact inevitably confronts.  Both sessions boasted a strong mix of panelists and audience members engaged in dynamic […]

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