All posts for the month June, 2012

To App or Not? The Question Remains

By Tom Smith Airport apps.  They sound sexy and cool. An airport with its own app appears so cutting edge. But is an app the right strategy for your airport? The topic of airport apps and wayfinding was explored in the June Centerlines and at the recent Marketing and Communications Conference in Sacramento. At two-plus […]

Airline Touts Culture of Care

By Christine Cusatis At Calgary-based WestJet, employees are stockholders, common sense trumps policy and Elvis impersonators promote flights to Las Vegas. In the keynote address for the 2012 Marketing and Communications Conference in Sacramento on Monday, Gregg Saretsky, CEO, WestJet, said the airline’s unique culture directly contributes to its success. “It’s a story about being […]

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