The Digital Age is here, and airports are on board. From blogs, to Facebook, to Twitter, to YouTube, social media outlets are all new ways in which airports are attempting to connect with their audiences.
According to a recent ACI-NA survey on social media efforts at airports, more than 2/3 of airport respondents (64.2%) have a Facebook page. About 60% of respondents are using Twitter to ‘tweet’ their airport news and events, and about 42% are utilizing YouTube to post video clips of various airport events and services.
When asked why, 95.1% indicated that the No. 1 reason to implement social media tools is to help the airport communicate with their communities better. The second and third reasons were to enhance customer service and gain media exposure. The majority of responding airports (51.4%) have found these methods to be helpful in achieving these goals.
As these tools continue to permeate the marketing and communications scene, stay tuned for more information from ACI-NA on the latest social media trends at airports throughout North America. In the meantime, check out ACI-NA’s Facebook page, follow us on Twitter, and peruse Centerlines Blog and Greg’s Blog.
-Victoria Houghton, Sr. Mgr., Communications & Marketing